FoodA Better World Starts at Home: IKEA’s Awareness Campaign for a Healthier and More Sustainable Lifestyle!

Mohamed FouadApril 25, 2019

Did you know that food waste is one of the most prominent waste streams across the Middle East, especially in the GCC region? Also, did you know that According to the Food and Agriculture Organization (FAO) of the United Nations, approximately 250 kilograms of food per person—the equivalent of about one-third of overall production—is wasted annually in the Middle East and North Africa (MENA), worth a total value of $60 billion?

Of course, there are many ways in which you can recycle food thus reducing food waste; such as Composting and Anaerobic digestion or biogas technology, but that is on a very large scale. What if we told you that there is a simple solution to the food waste dilemma that you can do from your home!

And to give credit where it’s due; this article was inspired by IKEA‘s campaign “A Better World Starts at Home” … Watch the video below for all the information that you’ll need!

As we had a chat with Doaa Hashim, IKEA Family Manager, she stated that “We always think long term to be able to meet the needs of people today without compromising the needs of future generations. By 2030, we will inspire and enable people to make healthier and more sustainable choices by offering knowledge, ideas and new affordable solutions” adding that “In IKEA, we believe that sustainability can’t be achieved in isolation, we must work together to achieve it. Our ‘A Better World Starts at Home’ campaign will unify all our efforts in IKEA and through our efforts we hope to encourage more Egyptians to adopt sustainable and healthy lifestyles.”

We’d have to say that it’s really quite refreshing seeing that multinational corporations are caring for the environment as they should be!

Hats off to you IKEA!

 

Mohamed Fouad

With a bright career in child protection and an interest in social transformation, Fouad’s two cents are worth a lot. He also has a master’s degree in Education and International Development.

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