Moving into Saudi Arabia for some time to launch C-Town Chatter Saudi meant that we had to to keep up with our campaigns like #makethegreycitygreen, #stopthewaste#, and the one related to this article #chattereresgoinglocal. But this time, we shifted out interest into the vast and interesting Saudi market and as we wished, we found this savvy brand, Diggn’it that tailors to our dear Arab men and strives to improve the way men view beard and body care.
Diggn’it is a Saudi brand that offers what men need to have a decent and groomed beard and it’s all-natural! It all started when Waseem Sendi decided to grow a beard and embrace his Arabian routs, and of course, along that decision came a lot of unneeded opinions from others that told him that growing a beard won’t fit the working environment, and it’s not safe for traveling. Waseem decided to ditch these misconceptions and his wife Samya encouraged him to go for it. When Waseem started growing his beard, he noticed that all the oils and products he bought were made in foreign countries and the lack of Arabian beard care company was strange as Arabs are proudly known for having the thickest of hair on their heads, face, and bodies
So, Waseem and Samya had a meeting with Layal Ismail, a Chemical Engineer, and the three Founders started their experiment in the kitchen with oils and natural materials. Later, they produced an Arabian beard oil, and a whole Arabian beard care company.
Diggn’it offers a variety of products starting from beard oils, balms, soaps to grooming tools. Their beard oil comes in different scents and their prices are very reasonable considering the quality and the witty packaging! They also have designated sets so you can get started right away. If you have no idea where to start, their social media posts are all about starter tips and what each product does, and the before and after photos are really promising for all you gentlemen out there who have sparse beards.
To know more about the products, visit their website, and a tip for the ladies out there; this can be the perfect gift to surprise your man and we are sure that he would love to start grooming his beard with these easy to use products.
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