FashionDina El Dash, Founder of Dash Management Launches Her Merch, “MFNS” and It’s Fairly Awesome!

"The Essentials" is Dash's first collection with 4 basic colors: Coconut Milk, Military Green, Black Out, and Ash Grey.
Summer El-MorallyDecember 5, 2020653774 min
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If you are an avid chatterer, you’d know by now that #chatterersgoinglocal is our favorite campaign that supports local businesses, talents, and startups.  And when speaking of entrepreneurship, we can’t think of any better boss lady other than Dina el Dash, Founder of Dash Management, who just launched her merch, MFNS on September 1st.

Via MFNS

Dina El Dash is definitely hustling like no other, running her marketing agency, bringing #Dashbeautycon, one of the biggest beauty events in Egypt, uploading killer makeup tutorials on her Youtube channel and Instagram to her 500k followers, aka muffins, and releasing her first collection of loungewear this month.

Via MFNS

“The Essentials” is Dash’s first collection with 4 basic colors: Coconut Milk, Military Green, Black Out, and Ash Grey. Made from 100% cotton, the collection consists of relaxed fit neutral-gender hoodies and sweatpants that carry Dina’s most used phrases like “Do you, boo” and “muffins” with a super cute muffin icon, that is dedicated to her fanbase.

Via MFNS

If you don’t know who Dina is, you can simply watch this video to know all about her journey that started back when she was a 19-year-old girl with a laptop and a vision to create the biggest beauty event in the MENA region. It’s honestly inspiring to listen to her story and see the accomplishments that she has achieved even before graduating college.

Read more: Metropolitan: The Fashion Brand That’ll Bring A Whole Lot of Noise in the Middle East!

Summer El-Morally

Persistence is her middle name and she doesn't rest until getting the job done. Having a lot of experience in everything fashion related, she's our go-to girl when it comes to Elie Saab, Marc Jacobs, Ralph Lauren, or Alexander McQueen.

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