HealthBee’ah Launches Operations in Egypt’s Inspiring City of the Future, the New Administrative Capital

Providing waste management and city cleaning services for an estimated 2.5 million residents in Egypt’s New Administrative Capital
Heba SaadMarch 3, 20217 min

Bee’ah, the Middle East’s award-winning sustainability pioneer, commenced waste management and city cleaning operations in one of the most ambitious projects in the region, Egypt’s New Administrative Capital, marking the milestone launch in the upcoming transformational hub.

Bee’ah, based on its considerable experience and proven track record for delivering sustainability results in the UAE and KSA, was awarded the contract in 2020 to support Egypt’s new megacity, which will be the Middle East’s transformative new cultural and economic metropolis housing an estimated 6.5 million people once all development phases have been completed.

Bee’ah Launches Operations in Egypt’s Inspiring City of the Future, the New Administrative Capital

HE Salim bin Mohamed Al Owais, Chairman of the Board of Directors at Bee’ah, said: “We are pleased to announce the commencement of our large-scale operations at Egypt’s New Administrative Capital in partnership with the Administrative Capital for Urban Development. It is an immense honour for Bee’ah to be selected as the waste management partner for Egypt’s Administrative Capital for Urban Development and work closely together to achieve an 80 percent waste diversion rate through an integrated waste management approach and advanced recycling facilities. We look forward to strengthening our ties with Egypt’s government, and seek ways to further cooperation for a sustainable future in Egypt.”

As part of Egypt Vision 2030, the New Administrative Capital is an iconic project that will attract new foreign investment, drive economic development in modern Egypt and promote Egypt’s cultural revival. The new city will become Egypt’s new administrative and financial capital, housing main government departments, ministries and foreign embassies. Supporting Egypt’s vision, Bee’ah’s expertise and advanced environmental management services will contribute to the sustainable performance of the New Administrative Capital.

Bee’ah Launches Operations in Egypt’s Inspiring City of the Future, the New Administrative Capital

HE Khaled Al Huraimel, Group CEO of Bee’ah, added: “Egypt, as a country of cultural and economic significance steeped in history, is a strategic market for Bee’ah. Through this partnership, we are keen to introduce sustainable solutions for the New Administrative Capital, wider Egypt and beyond. We thank the Administrative Capital for Urban Development for its support and trust in our capabilities and reiterate our commitment to integrating a sustainable approach with the latest technologies to support the Capital in realizing its vision of becoming a smart, sustainable regional hub of the future.”

In the city’s first phase of development, Bee’ah’s services will cater to an estimated 2 million residents, through an initial workforce of thousands. Hundreds of vehicles will be deployed for city cleaning and waste management including the electric waste collection units, mobile pest control system, vacuum machines vehicles, rapid response vehicles, and more.

To achieve an 80 percent waste diversion rate target, Bee’ah Egypt’s facilities include a refuse-derived fuel facility and a medical waste facility. Across the Administrative Capital, Bee’ah is introducing advanced waste and recycling systems with more than 30,000 waste collection points.

A ten-time winner of the Sanitation and Waste Management Company of the Year award in the Middle East, Bee’ah’s successful track record and reputation had led to its international expansion in 2020. Bee’ah also has active operations in the Kingdom of Saudi Arabia, serving the City of the Prophet, Al-Madinah, with the aim of making it the cleanest city in the Middle East. In the UAE, Bee’ah has enabled Sharjah to achieve the Middle East’s highest diversion rate, and it is building the UAE’s first waste-to-energy facility.

Heba Saad

Heba is the kind of person that always works on spreading smiles everywhere! She is a passionate and hard-working gal! She certainly knows a little something about every field there is; PR, Advertising, TV Host ... You name it!

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