TechnologyAUC To Celebrate the Legacy of Paul Rand With an Exhibition and A Bilingual Book

Ahmed MansourDecember 8, 20213 min

The American University in Cairo (AUC) is celebrating the work and legacy of graphic design legend Paul Rand, an American art director, and graphic designer, for the first time in the Middle East, with an exhibition that showcases his work, in addition to panel talks, and design sprint. The exhibition’s opening is on Saturday, December 11; 6 pm at Margo Veillon Gallery, AUC Tahrir Square and it will be open daily from 10 am to 9 pm.

Paul Rand C town Chatter AUC poster

Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.

AUC also issued a retrospective bilingual book that includes article contributions by Paul Rand’s contemporaries; such as Steven Heller, his confidante, and design critic; Jayme Odgers, his technical assistant; Tom Hardy, his friend, and coworker; Jessica Helfand, his student; and Bob Burns, his friend, and archivist of his collections. Free copies of the book will be available for pick up at the opening event.

American University in Cairo

The exhibition and book are funded by grants from the U.S. Embassy in Cairo, and AUC’s Office of the Associate Provost for Research, in partnership with AUC’s Department of the Arts.

To ensure the safety of the AUC community and our guests: registration is required for the opening as we will be enforcing all COVID safety precautions. Including mandatory wearing of face masks, social distancing, and limited capacity in the hall.  

Ahmed Mansour

He's that guy who decided to throw it all and start from scratch! He has a lot of journalistic experience and he plans to pour it all on C-Town Chatter. He "slaps the bass" and his life's motto is "if it's too loud, then you're too old!"

Leave a Reply

Your email address will not be published. Required fields are marked *