Kwai, the global leading short video platform, recently launched the “Funniest family on Kwai” campaign whereby creators shared comedic and creative short videos on Kwai.
Content creators were asked to share their videos across one of three categories: Funny Parent, Funny Couple, and Funny Kid using the main hashtag, #FunniestFamily. The campaign attracted millions of users, achieving a whopping 640 million video views in total. Winners were selected based on the highest number of engagements, which amounted to 3 winners per category.
With creativity in content as a top priority, Kwai provided the nine winners with an abundance of resources and promotion opportunities on the platform that helped them grow their fanbases and perfect their craft.
After the campaign, the top nine winners received 180m video views in total with the top winner from the Funny Kid category alone achieving 38 million video views and attracting over 100,000 new fans.
Through initiatives like these, Kwai is at the forefront of shedding light on up-and-coming content creators and providing them with a platform to reach wider audiences.
Check out the profiles of the winners below:
This vlogger makes great videos! Come watch! https://s.kw.ai/u/jqTtBFf0
This vlogger makes great videos! Come watch! https://s.kw.ai/u/fgFB8f5L
This vlogger makes great videos! Come watch! https://s.kw.ai/u/cBEjfBQK
Studying mass communication by day, having tea with Murakami by night. Nour goes back and forth between Cairo and Dubai which makes her curious about the diverse cultures in the world!