HomeAuthorNour Raafat

Studying mass communication by day, having tea with Murakami by night. Nour goes back and forth between Cairo and Dubai which makes her curious about the diverse cultures in the world!

Kwai, the global leading short video platform, recently launched the “Funniest family on Kwai” campaign whereby creators shared comedic and creative short videos on Kwai. Content creators were asked to share their videos across one of three categories: Funny Parent, Funny Couple, and Funny Kid using the main hashtag, #FunniestFamily. The campaign attracted millions of users, achieving a whopping 640 million video views in total. Winners were selected based on the highest number of engagements,...