Makes you wonder, right?
Kwai, the global leading short video platform, recently launched the “Funniest family on Kwai” campaign whereby creators shared comedic and creative short videos on Kwai. Content creators were asked to share their videos across one of three categories: Funny Parent, Funny Couple, and Funny Kid using the main hashtag, #FunniestFamily. The campaign attracted millions of users, achieving a whopping 640 million video views in total. Winners were selected based on the highest number of engagements,...