HomeAuthorSummer El-Morally, Author at

Persistence is her middle name and she doesn't rest until getting the job done. Having a lot of experience in everything fashion related, she's our go-to girl when it comes to Elie Saab, Marc Jacobs, Ralph Lauren, or Alexander McQueen.

We started this month by the merry news of Ikea finally opening its branch in Mall of Arabia in Sheikh Zayed. To celebrate this much needed opening, and with the happy fact that we can now skip the 2-hour daunting trip to Cairo Festival City mall, we curated some of our favorite diverse Ikea products that can be used in every home. When you are usually heading to the cashier, you have to pass  by...


With El Gouna Film Festival coming to an end, we can safely say we had a great share of substantial movie premiers, celebrity fun moments, some memes, and of course red carpet looks. When it comes to these looks, it takes more than a designer dress and shiny jewelry to turn heads, and that’s when fashion stylists come to play. They are the ones who do all the effort and research, and it’s definitely a...


This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

There may be an issue with the Instagram access token that you are using. Your server might also be unable to connect to Instagram at this time.