HomeAuthorSummer El-Morally, Author at

Persistence is her middle name and she doesn't rest until getting the job done. Having a lot of experience in everything fashion related, she's our go-to girl when it comes to Elie Saab, Marc Jacobs, Ralph Lauren, or Alexander McQueen.

With El Gouna Film Festival coming to an end, we can safely say we had a great share of substantial movie premiers, celebrity fun moments, some memes, and of course red carpet looks. When it comes to these looks, it takes more than a designer dress and shiny jewelry to turn heads, and that’s when fashion stylists come to play. They are the ones who do all the effort and research, and it’s definitely a...


Keeping up with our series of supporting talented people and local businesses thanks to the existence of SYNC community, we’ve been contacted by several talents that truly deserve some light. And speaking of light, we have found Ahmed Gaafar, an adept Photographer who knows how to work with color, space, and lighting to create photos that are definitely worth hanging on the wall. Ahmed has always been fascinated by photography ever since he was a...