HomeAuthorSummer El-Morally, Author at

Persistence is her middle name and she doesn't rest until getting the job done. Having a lot of experience in everything fashion related, she's our go-to girl when it comes to Elie Saab, Marc Jacobs, Ralph Lauren, or Alexander McQueen.

The year 2021 is coming to an end, and we still don’t have the concept of garage sale or thrifting as much as we need! Yes, we know it exists and it has been for ages, but it is not accessible for everyone and/or specifically, for all social standards. We wrote about “El Wekala” before and how to maneuver your way through the crowds but availability and easy access is what we actually need. However,...


We started this month by the merry news of Ikea finally opening its branch in Mall of Arabia in Sheikh Zayed. To celebrate this much needed opening, and with the happy fact that we can now skip the 2-hour daunting trip to Cairo Festival City mall, we curated some of our favorite diverse Ikea products that can be used in every home. When you are usually heading to the cashier, you have to pass  by...


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