HomeAuthorSummer El-Morally - Page 2 of 2

Persistence is her middle name and she doesn't rest until getting the job done. Having a lot of experience in everything fashion related, she's our go-to girl when it comes to Elie Saab, Marc Jacobs, Ralph Lauren, or Alexander McQueen.

Cairo Design Award (CDA) will return in its third edition from 26-28 November. The third edition invites numerous designers, distributors, producers, and talented artists in the first event of its kind in the field of Art Designs in Egypt. ‘’Cairo Design Award is the first designer platform for award-winning design creativity and innovation in Egypt and in the Middle East, bringing outstanding designers together and celebrating the industry’s achievements. CDA highlights designers’ role in creating...


The internet has been flooded with hateful speeches everywhere and as you all probably feel, it has become extremely depressive! So in order to create a hate-free environment, Twitter took matters into their own hands and updated their rules against hateful conduct to include language that dehumanizes others on the basis of religion. According to their press release, Twitter creates its rules to keep people safe on Twitter, and they continuously evolve to reflect the realities of...


Well, we’d have to say that when it comes to fashion, too much is never enough! We’re always craving that cherry on top that makes our shopping experience a whole lot smoother. That being said; we have finally found that cherry we’ve been craving, and it’s the fact that Massimo Dutti has opened their newest branch in Cairo and we simply can’t keep it together from the excitement! On the 12th of June, Massimo Dutti...

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Have you ever wondered what the Hijab will look like in the future? You can satisfy your curiosity by inspecting the bold and colorful “Hijab in Transition” project by the Dutch artist Perrine Philomeen. Through her projects, artist Perrine Philomeen makes sure that she observes the world and asks the right questions about how it’s going to be like years from now! Philomeen, working under the pseudonym KIDS OF THE UNIVERSE, transforms her observations into...


Who else is so thankful that we are living in the time of finally embracing yourself and your hair, all naturally. Or in other words, women don’t have to go through the hectic process of changing everything in their looks to feel ‘In’. Not convinced? Well, have you checked Maya Diab’s recent shoot with Harper’s Bazaar? The Lebanese Kardashian went for an all “Unfiltered” look, supposedly.  So we don’t know what else would act as...