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I think no one will disagree when I say that how you dress reflects the way you feel and your state of mind. Your outfit determines how people will perceive you as well. We can also all agree that with being locked down for almost three months now, looking in the mirror every day to find a disheveled person increases the feeling of boredom, despair, and hopelessness that the pandemic and quarantine already leave us...

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DISCLAIMER: This is an opinionated article and has nothing to do with women’s rights to wear whatever they want to be wearing or anything of that sort. This – wannabe – article is merely written as a controversial opinion that it is not so controversial to most, if not all, men in the Arab world (or worldwide for that matter!) … And now since we got this out of the way, here’s the not-so-important opinion! ...

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A whole year has passed by, and we have a compilation of fashion trends that made 2019 a little more fun. While thinking about this article, we thought that the best way to recap the trends of this year is via sharing how our Egyptian Instagram icons and celebrities rocked these trends. Because let’s admit it, while we can be updated with a couple of trends, the IG icons are always one step ahead. So,...

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Cairo Design Award (CDA) will return in its third edition from 26-28 November. The third edition invites numerous designers, distributors, producers, and talented artists in the first event of its kind in the field of Art Designs in Egypt. ‘’Cairo Design Award is the first designer platform for award-winning design creativity and innovation in Egypt and in the Middle East, bringing outstanding designers together and celebrating the industry’s achievements. CDA highlights designers’ role in creating...

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Well, we’d have to say that when it comes to fashion, too much is never enough! We’re always craving that cherry on top that makes our shopping experience a whole lot smoother. That being said; we have finally found that cherry we’ve been craving, and it’s the fact that Massimo Dutti has opened their newest branch in Cairo and we simply can’t keep it together from the excitement! On the 12th of June, Massimo Dutti...

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