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Few days left until the release of “The Hero Trap” book by the author Thomas Kolster. Thomas Kolster is a Marketing Activist and he worked in the advertising field for years. He has the belief that businesses should put people and the planet first, especially when it comes to marketing or advertising. He made it his life’s work to spread his ideas and that’s when he wrote his first book ‘Goodvertising’ (Thames & Hudson) in...

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The World Health Organization just announced that there are around 70 anti-COVID-19 vaccines being developed worldwide by various countries but there are only three candidates that have moved so far to human trails. There has been a lot of news circulating recently, but finally, an official statement to cling on! The furthest drug along in the clinical process is an experimental vaccine, developed by Hong Kong-listed CanSino Biologics Inc, and the Beijing Institue of Biotechnology,...

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Due to the current confusion caused by (COVID-19) virus and the impact it has on markets, the public is still oblivious of the legal consequences on their daily life, businesses and contractual obligations. COVID-19 continues to cause global widespread and indiscriminate disruption to all industries. Production houses and institutions are facing more challenges in effecting remote working or emergency shifts working than their service industry peers, which is creating new challenges and forcing companies to...

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One question that has probably crossed your mind “why in hell are the Egyptian talk shows still operating?” and honestly it crossed our minds too! Not because we’re a picky bunch, it’s simply because the question makes a whole lot of sense! Imagine this; a crew member wakes up in the morning, takes public transportation to go to work (since duh, they cannot “work from home”) and if you live in Egypt you’d know how...

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Well, it certainly goes without saying that our Middle Eastern market is kind of hard to relate to. If you happen to work in marketing, PR, and/or advertising you’ll get what I meant there! We are a picky bunch of people, and nothing can catch our fancy unless we can personally relate. As there are some companies that failed drastically to launch, or expand, their businesses in the ME, some have managed not only to...

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