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Few days left until the release of “The Hero Trap” book by the author Thomas Kolster. Thomas Kolster is a Marketing Activist and he worked in the advertising field for years. He has the belief that businesses should put people and the planet first, especially when it comes to marketing or advertising. He made it his life’s work to spread his ideas and that’s when he wrote his first book ‘Goodvertising’ (Thames & Hudson) in...

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AdMazad, the data-driven solution provider for out-of-home (OOH) advertising, realized a 100% increase in empty large billboards across Greater Cairo in the first week of April 2020, reflective of the spending sentiment of multinationals and large national companies during the COVID-19-induced #StayAtHome regulations. The company specializes in analyzing real-life data and outdoor media consumption to help advertisers make better decisions on OOH ad placements. In its most recent study, Egypt-based AdMazad analyzed over 1,900 large...

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