This exceptional edition and gathering of the best creative minds are beyond a normal live streaming video, we are bringing you a full e-conference experience like never before. With three main themes; Creativity and innovation, Ramadan Review, and COVID-19 / The new normal.
Few days left until the release of “The Hero Trap” book by the author Thomas Kolster. Thomas Kolster is a Marketing Activist and he worked in the advertising field for years. He has the belief that businesses should put people and the planet first, especially when it comes to marketing or advertising. He made it his life’s work to spread his ideas and that’s when he wrote his first book ‘Goodvertising’ (Thames & Hudson) in...
So if you have a dollar and you’re thinking about spending it, there’s one more thing that has been added to the menu! No, it’s not a mochaccino or anything of that sort … It’s what people once called the “Black Gold” … Now, with a single dollar bill, you can end up with a barrel of oil! For the first time in history, the oil prices have been recorded to reach 0.16 dollar per...
Well, it certainly goes without saying that our Middle Eastern market is kind of hard to relate to. If you happen to work in marketing, PR, and/or advertising you’ll get what I meant there! We are a picky bunch of people, and nothing can catch our fancy unless we can personally relate. As there are some companies that failed drastically to launch, or expand, their businesses in the ME, some have managed not only to...
