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Few days left until the release of “The Hero Trap” book by the author Thomas Kolster. Thomas Kolster is a Marketing Activist and he worked in the advertising field for years. He has the belief that businesses should put people and the planet first, especially when it comes to marketing or advertising. He made it his life’s work to spread his ideas and that’s when he wrote his first book ‘Goodvertising’ (Thames & Hudson) in...

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Let’s be real here, every time you are standing there in your kitchen preparing your omelet breakfast and adding a huge chunk of butter or a sea of sunflower oil- may be a mix of both-, there is always a sound at the back of your head that tells you “This is BAD for you!” Is it though? Well, of course adding a chunk of butter is never good, but that’s the case with everything...

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